PPC ROI Calculator

A strong marketing strategy should include a paid-ads campaign, but how much return can you really expect? Move the sliders to find out.

Average Cost Per Click (CPC)$4.00
Monthly Ad Spend$2,000
Landing Page Conversion Rate8.0%
Sales Close Rate30%
Average Customer Value$3,500
Average Profit Margin40%

Your projected results

Website Visits
500
Leads
40
Cost Per Lead (CPL)
$50.00
Sales
12.0
Revenue
$42,000
Profit (after margin)
$16,800
Return on Ad Spend (ROI)Net profit relative to ad spend
740%
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